Google to Purchase Ad Firm DoubleClick
The search giant has been trying to purchase Doubleclick for $3.1 billion. Google has been trying to jump through many hoops to make this deal final.
But Google can’t claim victory yet. The European Union’s antitrust commission still needs to sign off on the merger before Google can begin incorporating DoubleClick into its business. That may not happen without Google agreeing to certain conditions, if at all. Already, the EU has raised concerns about its impact on consumer privacy. “This is round one of a two-round battle,” says Jeff Chester, executive director of the Center for Digital Democracy (CDD), a nonprofit public interest group that opposed the merger. “The EU can kill the deal, there is no question about it.”
Basically, with this purchase, Google.com will have a large market share in online advertising. Things like this is what companies like Microsoft are arguing, is not allowable. We’ll see how it all goes with them. I am sure they’ll make the purchase before the new year so they can write it off 
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